Making Schools Safer in America NOW Video is now available

Part of the Solutions Section in my book, this is how I would personally address the school safety issue in order to give our children a better set of odds.



That’s right, PART 3 from my book is now free to anyone that wants to read it.  It is a look inside both sides of the gun debate, and seeks to inform and spark discussions.


It’s not about taking guns or infringing on rights, it’s about listening to each other.  Click on the link to get yours today, and join us weekly for more discussions LIVE right here on Aware and Prepared LIVE.


“A TIME TO SHUT UP” – book excerpt

Check out this video, a reading from the book about the time that was, when I needed to just shut up and be a dad to my kids.

Logically Emotional in Parkland is available now via Digital Download

Parkland father switches gears after writing
Logically Emotional in Parkland: a unique perspective 

(September 24, 2018 – Parkland, Florida)  Prior to February 14th in Parkland, Kevin Reichard was an online influencer and content producer with over 50 million views online.  Part of the firearms training world as “Kevin the TacDaddy” and host of Gun News Weekly for 5 years, Kevin is an average everyday gun owner.

As a father of two students that were on campus, in the building next to the shooting, his perspective has changed dramatically since then.  His first hand experience combined with his background have led to this new book,  now available in digital form online.  The proceeds from the book are going directly to the daughter of one of the victims.

“I’ve been privileged to read excerpts from this book as it has been produced and I am looking forward to seeing how it impacts people. It is a blunt look behind a curtain that every parent has probably thought about being on the other side of. Kevin rips the curtain down and forces the reader to confront some uncomfortable truths. Regardless of whether you start from a Pro-Gun-Rights or the Pro-Gun-Control perspective, I believe this book will evolve any thoughtful person’s opinions on the topic of School Shootings, their prevention and their aftermath”.

-Rob Pincus

Rob is a Personal Defense Educator and author. He is the owner of I.C.E. Training Company & Executive Director of Personal Defense Network.

This gripping 400+ page novel contains gut wrenching moments retold from a truly ‘unique perspective’ and includes photographs and links, with four distinct parts:

Part one is the raw narrative of living through the 14th of February, ands the following months of struggles and triumphs that our family went through.  Stories about the vigils in our back yard, the funerals, back to school, the show must go on, the march, and much more are revealed in detail.  This is the emotional side of the story, the details from the ground.

Part two is titled  “Failed Leadership, More Questions Than Answers and Missed Signals”.  It is  a deep dive look at the BSO, FBI, BCPS, and specifically their leadership failures.  It also addresses many unanswered questions, and asks the ultimate question “Could the shooting in Parkland have been prevented?”

Part three is  detailed look into “Guns in America”.  It covers the players, things to consider, controversial statements about both sides of the extreme, and conclusions about the problems we are having in America today.

Lastly, part four is called “We need real plans now”.  This is a set of proposed solutions and suggestions that will help open real adult conversations that can lead to real measurable change.

WHY? (sample from page 265)

“I feel as if it’s time for me to take all of the education I have from the past 6 years and apply it towards increasing the awareness and preparedness that the average everyday parent and student out there.

AWARE…..not paranoid.  And again, not a prepper…but prepared for life the same way your home is protected against fire with extinguishers and smoke alarms. Today’s world demands that we all take on the responsibility for our own safety.  Every day. Everywhere we go.

For me that includes finishing this book, the audio version, and videos that show certain aspects of the details within both. It also includes ongoing training including a few certifications to train others, such as medical training, Taser training, and ongoing firearms training.

I am also currently in the planning phases  taking the idea of hosting and producing a new online radio/ podcast / youtube show from idea to reality. “Aware and Prepared LIVE” is the working title, stay tuned to my social media if you are interested in following up.”

UPDATE: is the website and the show is LIVE Thursdays at 8pm.


You can see some sales and order the full book here:


Full table of contents and additional samples available upon request

CONTACT:  Kevin Reichard    |  Parkland, Florida, USA      |    954-304-4592


Book Release LIVE Tonight on Aware and Prepared LIVE at 8pm!

Aware and Prepared Live Book 📖Launch 🚀 night, stories from this week in Parkland and more 👍🏻 @mobilizerescue@ctznarmor@hiss_13@511tactical@walkthetalkus Please check out to help us do this!#walkthetalkus#mobilizerescuesystems#citizenarmor#americascrate

Posted by Kevin Reichard on Thursday, September 20, 2018



LIVE  Tonight, we drop th ebook that has been in the works, go deep on how we got to this point, and get into some stories form this past week.  Thanks for watching please share it if you enjoyed the show.


Visit our sponsors today!  Your support is appreciated.

CITIZEN ARMOR – protect your life and your family today – CLICK HERE

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You can now pre order the digital version of the new book!

The full version drops this week, almost 400 pages from the heart.  You can buy your digital copy today and help our cause.


Here is a sample, thank you for checking it out.


Waiting outside is inexcusable 

The lack of action and proper protocol seen by the responding officers of the law is astounding to say the least.  It has many of the people who live here still enraged and asking questions.  Allow me to break this down to the simplest form, if I may.  Columbine High School in Littleton, Colorado  was the site of what was at the time the most horrendous massacre at a school facility back in April of 1999. Two killers, armed to the teeth, attacked classmates and staff and were responsible for 13 murders and over 2 dozen injured.

SWAT teams entered the school 47 minutes after the shootings started.
Five hours passed before law enforcement declared the school under control.


The pair made home videos prior to the attack making references to what they were going to do and apologizing to their parents for it. They killed themselves with gunshot wounds to the head in the school’s library on the day of the shootings.

One of the massive takeaways by the law enforcement community across the nation after this event was the notion that responding officers would never wait again. Waiting for backup, SWAT, or other officers was now frowned upon as ELIMINATING THE THREAT became the understood absolute first thing to do and Standard Operating Procedure. The goal was to save lives and stopping the shooter that is actively shooting at innocents, period. Time was the major consideration. Again, waiting after 1999 is not a option when responding to an active killer episode.

Except in Parkland on February 14th, 2018.  Accounts and video proof show that the on campus, armed BSO school resource officer heard the shots and responded by finding cover and waiting for backup. He did nothing to stop the shooter. Andrew Pollack, father of student victim Meadow Pollack put it best when he called him a “mother fucking coward”.

In addition, there were BSO SWAT officers that arrived, armed themselves in front of the school, and were told to stand down. They “stacked up” behind the cover of vehicles and remained outside of the buildings. BSO Captain Jan Jordan, commander of the BSO’s Parkland district,  gave the verbal command over the air, telling deputies to form a perimeter around the scene — which they did instead of going in to confront the shooter.

I was aware of this on day one as the CSPD were the officers that rushed the buildings, took care of the wounded, and evacuated those that could be saved.

My question here remains as well – Captain Jordan, why was there an order to not enter?   Who is she?  And why would she do it?

What it should have looked like is simple. Any and all responding officers use clear communication and their training to run in, find an active killer, and put him down to stop the killing as soon as possible.

The order to stay out and wait is inexcusable. I will never accept anything other than complete incompetence or intentional sabotage as the reasons that this happened until someone can explain it to clarity and satisfaction. Its downright maddening, and I don’t see honest answers forthcoming anytime soon.

In addition, there were also two officers that were training at the nearby CSPD training facility and took the initiative to run to the scene and assist as they could. Get this – they were from nearby Miramar, Florida, a town 25 minutes away.   As a result of their actions, they were reprimanded! I’ll say that again, we are praising the BSO in the press and they stood outside waiting as kids died inside. The 2 officers that ran towards the action were suspended. You cannot make this up, yet it is 100% true.